Nike Direct Marketing Nike - 1428 Words

Kristen Brink Professor Wang Final Assignment November 11, 2014 Nike Direct Marketing Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes. Direct Marketing is the use of many media channels to communicate directly to the targeted customer. Nike sells its merchandise through retail stores and other channels. The company offers its products to retail accounts, through Nike-owned retail stores and Internet websites and through a mix of independent distributors and licensees, in virtually all countrie s around the world. Nike benefits a consumer will receive for purchasing certain products. Nike offers many things to their consumers. Nike participates in continuity selling. They try to keep their consumers by offering many things while a person is making a purchase. Nike uses a price skimming technique for some of their sneakers like the ‘Air Max’. They set up the sneakers at a high price only to lower the price as time goes by. NewShow MoreRelatedNike Inc. : The World s Leading Athletic Footwear, Apparel And Equipment Company894 Words   |  4 Pages Nike Inc. is the world’s leading athletic footwear, apparel and equipment company. Nike’s mission statement, â€Å"bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete† (Nike, 2016). Nike’s mission statement relates to every human on this earth regardless of size or shape. The two goals of Nike Inc. are to serve and inspire the athlete and to reach a large audience (Nike CR Report, 2014). Nike has done an incredible job meeting these two goals becauseRead MoreNike Strategy1302 Words   |  6 Pagesmodule Session Long Project I picked Nike, Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike s international activities and how they managed to become today s world s leading supplier of athletic shoes, apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering around brand imageRead MoreNike s Competitiveness And External Environment1488 Words   |  6 Pagesareas of interest. 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This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity andRead MoreCompany Overview: Nike, INC1106 Words   |  4 PagesNike, Inc. is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. NIKE, Inc. sells, distributes and licenses its products in approximately 200 countries around the world. NIKE focuses its products in seven key categories: Running, Basketball, Soccer, Men’s Training, Women’s Training, NIKE Sportswear and Action sports. NIKE sells products through its NIKE Brand and Affiliate Brands (Converse