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Nike Direct Marketing Nike - 1428 Words

Kristen Brink Professor Wang Final Assignment November 11, 2014 Nike Direct Marketing Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes. Direct Marketing is the use of many media channels to communicate directly to the targeted customer. Nike sells its merchandise through retail stores and other channels. The company offers its products to retail accounts, through Nike-owned retail stores and Internet websites and through a mix of independent distributors and licensees, in virtually all countrie s around the world. Nike benefits a consumer will receive for purchasing certain products. Nike offers many things to their consumers. Nike participates in continuity selling. They try to keep their consumers by offering many things while a person is making a purchase. Nike uses a price skimming technique for some of their sneakers like the ‘Air Max’. They set up the sneakers at a high price only to lower the price as time goes by. NewShow MoreRelatedNike Inc. : The World s Leading Athletic Footwear, Apparel And Equipment Company894 Words   |  4 Pages Nike Inc. is the world’s leading athletic footwear, apparel and equipment company. Nike’s mission statement, â€Å"bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete† (Nike, 2016). Nike’s mission statement relates to every human on this earth regardless of size or shape. The two goals of Nike Inc. are to serve and inspire the athlete and to reach a large audience (Nike CR Report, 2014). Nike has done an incredible job meeting these two goals becauseRead MoreNike Strategy1302 Words   |  6 Pagesmodule Session Long Project I picked Nike, Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike s international activities and how they managed to become today s world s leading supplier of athletic shoes, apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering around brand imageRead MoreNike s Competitiveness And External Environment1488 Words   |  6 Pagesareas of interest. The political factors for Nike are the possibility of tariffs being imposed by the United States federal government in their overseas operations. According to the world manufacturing map, Nike has factories in 42 countries (Nike, Inc, 2017). Therefore, tariffs, sanctions, or embargos that could be placed because of turmoil in countries such as, Russia, North Korea, or Venezuela; have the potential to be catastrophic for companies like Nike. Consequently, all of their manufacturingRead MoreImc Nike875 Words   |  4 PagesIntegrated Marketing Communications: Nike Ashford BUS 615 (MOE1540A) Dr. Paula Zobisch October 12, 2015 Nike is known worldwide for manufacturing and selling performance shoes as well as shoes that have become a part of the world’s most fashion savvy athletes and laymen alike. Nike has a great corporate image and boasts the likes of the wildly popular classics such as the Air Jordan, the Air Max, and the Air Force One shoe. Nike has clearly devoted time, research andRead MoreNike954 Words   |  4 PagesNike. The Positioning statement of Nike is â€Å"For serious athletes, Nike gives confidence that provides the perfect shoe for every sport†. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States andRead MoreNike s Code Of Conduct959 Words   |  4 PagesEvery year, about 900 million pieces of Nike footwear, apparel and equipment arrive at the right destination on time. The complex process involves more than 50 distribution centers, a network of thousands of accounts, and more than 100,000 retail stores around the world. As a leading company in footwear industry, Nike believes they have the responsibility to conduct their business in an ethical way and also expects the same of its business partners. Moreover, Nike focuses on working with long-term,Read MoreAdidas Referee Kits For International Association Teams1035 Words   |  5 Pagescountries.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Nike Inc.   an American multinational corporation that is involved in the design, development manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories. Nike headquarter is located near Beaverton, Oregon, in the Portland metropolitan area. One of the world s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment is Nike, with revenue in excess of US$24.1  billion in its financial year 2012. Nike has more than 44Read MoreMarketing Plan For Nike And Gatorade Essay1679 Words   |  7 Pagescompanies together as partners in more than just the way of marketing. The product idea for this assignment is a tube of lip balm with the electrolyte replenishment of Gatorade with the Nike logo. This marketing plan is designed for Nike and Gatorade and is meant to secure funding for a new product development project. The goal of this project is to increase the value of Nike cooperation as well as f inancial growth for the companies’ employees. Nike has launched several new products over the years sinceRead More Commodity Chain Analysis of Nike Shoes Essay1621 Words   |  7 PagesCommodity chain analysis of a Nike Shoe Introduction Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity andRead MoreCompany Overview: Nike, INC1106 Words   |  4 PagesNike, Inc. is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. NIKE, Inc. sells, distributes and licenses its products in approximately 200 countries around the world. NIKE focuses its products in seven key categories: Running, Basketball, Soccer, Men’s Training, Women’s Training, NIKE Sportswear and Action sports. NIKE sells products through its NIKE Brand and Affiliate Brands (Converse

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