Nike Direct Marketing Nike - 1428 Words

Kristen Brink Professor Wang Final Assignment November 11, 2014 Nike Direct Marketing Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes. Direct Marketing is the use of many media channels to communicate directly to the targeted customer. Nike sells its merchandise through retail stores and other channels. The company offers its products to retail accounts, through Nike-owned retail stores and Internet websites and through a mix of independent distributors and licensees, in virtually all countrie s around the world. Nike benefits a consumer will receive for purchasing certain products. Nike offers many things to their consumers. Nike participates in continuity selling. They try to keep their consumers by offering many things while a person is making a purchase. Nike uses a price skimming technique for some of their sneakers like the ‘Air Max’. They set up the sneakers at a high price only to lower the price as time goes by. NewShow MoreRelatedNike Inc. : The World s Leading Athletic Footwear, Apparel And Equipment Company894 Words   |  4 Pages Nike Inc. is the world’s leading athletic footwear, apparel and equipment company. Nike’s mission statement, â€Å"bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete† (Nike, 2016). Nike’s mission statement relates to every human on this earth regardless of size or shape. The two goals of Nike Inc. are to serve and inspire the athlete and to reach a large audience (Nike CR Report, 2014). Nike has done an incredible job meeting these two goals becauseRead MoreNike Strategy1302 Words   |  6 Pagesmodule Session Long Project I picked Nike, Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike s international activities and how they managed to become today s world s leading supplier of athletic shoes, apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering around brand imageRead MoreNike s Competitiveness And External Environment1488 Words   |  6 Pagesareas of interest. The political factors for Nike are the possibility of tariffs being imposed by the United States federal government in their overseas operations. According to the world manufacturing map, Nike has factories in 42 countries (Nike, Inc, 2017). Therefore, tariffs, sanctions, or embargos that could be placed because of turmoil in countries such as, Russia, North Korea, or Venezuela; have the potential to be catastrophic for companies like Nike. Consequently, all of their manufacturingRead MoreImc Nike875 Words   |  4 PagesIntegrated Marketing Communications: Nike Ashford BUS 615 (MOE1540A) Dr. Paula Zobisch October 12, 2015 Nike is known worldwide for manufacturing and selling performance shoes as well as shoes that have become a part of the world’s most fashion savvy athletes and laymen alike. Nike has a great corporate image and boasts the likes of the wildly popular classics such as the Air Jordan, the Air Max, and the Air Force One shoe. Nike has clearly devoted time, research andRead MoreNike954 Words   |  4 PagesNike. The Positioning statement of Nike is â€Å"For serious athletes, Nike gives confidence that provides the perfect shoe for every sport†. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States andRead MoreNike s Code Of Conduct959 Words   |  4 PagesEvery year, about 900 million pieces of Nike footwear, apparel and equipment arrive at the right destination on time. The complex process involves more than 50 distribution centers, a network of thousands of accounts, and more than 100,000 retail stores around the world. As a leading company in footwear industry, Nike believes they have the responsibility to conduct their business in an ethical way and also expects the same of its business partners. Moreover, Nike focuses on working with long-term,Read MoreAdidas Referee Kits For International Association Teams1035 Words   |  5 Pagescountries.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Nike Inc.   an American multinational corporation that is involved in the design, development manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories. Nike headquarter is located near Beaverton, Oregon, in the Portland metropolitan area. One of the world s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment is Nike, with revenue in excess of US$24.1  billion in its financial year 2012. Nike has more than 44Read MoreMarketing Plan For Nike And Gatorade Essay1679 Words   |  7 Pagescompanies together as partners in more than just the way of marketing. The product idea for this assignment is a tube of lip balm with the electrolyte replenishment of Gatorade with the Nike logo. This marketing plan is designed for Nike and Gatorade and is meant to secure funding for a new product development project. The goal of this project is to increase the value of Nike cooperation as well as f inancial growth for the companies’ employees. Nike has launched several new products over the years sinceRead More Commodity Chain Analysis of Nike Shoes Essay1621 Words   |  7 PagesCommodity chain analysis of a Nike Shoe Introduction Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity andRead MoreCompany Overview: Nike, INC1106 Words   |  4 PagesNike, Inc. is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. NIKE, Inc. sells, distributes and licenses its products in approximately 200 countries around the world. NIKE focuses its products in seven key categories: Running, Basketball, Soccer, Men’s Training, Women’s Training, NIKE Sportswear and Action sports. NIKE sells products through its NIKE Brand and Affiliate Brands (Converse

The Counter Birth Control Pills Essay - 1849 Words

Over the counter birth control pills have been a topic of discussion for many women. Some might say it would pose many risks such as not receiving medical checkups and not knowing the side effects of birth control pills. Others may see it as a helpful to women because of the convenience of accessing the pills and not having to take time to schedule appointments. Additionally, due to health care and insurance policies some women might not have an easy access to birth control pills but the cost should not be a factor. Although over the counter birth control would allow an easier access for women, there are reasons why a doctor’s visit and a prescription are required to receive birth control pills. Over the counter birth control pills could be a change for the contraceptive world. If a law were to pass by the Food and Drug Admiration to let women gain access to birth control without a prescription, women will not receive the proper health checks that they need. According to Morgan Greenwald (2015) a doctor’s consent is important to make sure women are screened for protentional dangerous health risk while taking the pill. Saving health insurance companies money is not worth the cost, doctors can monitor a woman’s body reaction to the type of birth control pill. Over the counter birth control would require multiple warning labels that women would not likely read. Birth control pills are used by many woman and making it over the counter would change how women viewShow MoreRelatedBirth Control Essay1027 Words   |  5 PagesBirth control pills should be available without a prescription. Oral contraceptive has been a controversial topic for years. Oral contraceptives are a common form of birth control. Birth control is used to prevent pregnancy by blocking a male’s sperm from fertilizing a female’s egg. Women take birth control to prevent pregnancy. Also, teen women can prevent unwanted pregnancies by having access to over the counter birth control pills. Birth control pills should be available without a prescriptionRead MoreBirth Control Essay1401 Words   |  6 Pages Should Birth Control Be Available Over the Counter? Birth Control has been a topic of debate for years. Several issues and opinions arise when talking about it. Birth Control was first released in the form of a pill in 1960. Since then birth control has evolved into several different forms, including pills, patches, implants, injections, and sponges. As stated by the Guttmacher Institute, â€Å"more than 43 million women of reproductive age are sexually active and want to prevent pregnancy, as of OctoberRead MoreBirth Control Drugs1119 Words   |  5 PagesMany would argue that birth control pills should not be sold without having insurance, however they should be. Statistics show that 80% of women use birth control for more than just having protected sex. Birth control pills are mostly viewed as just for sex, but there are many other uses for birth control. Birth control pills can be used for hormone control, to help acne, and they also help maintain a normal and regulated period. Birth control pills should be sold to not only te enage girls, butRead MoreBirth Control Essay927 Words   |  4 PagesBirth Control Over the Counter Birth control has been the topic of discussion lately. Individuals have been debating if birth control should be able to be received over the counter. That is up to the Food and Drug Administration because they are the ones who have to approve or disapprove. Drug companies and law makers should work together to change the rules and allow woman and teenage girls to have more easily acces to acquire birth control. Making birth control over the counter will be helpfulRead MoreBirth Control Is The Practice Of Preventing Unwanted Pregnancies1177 Words   |  5 Pagesprocess to obtain birth control pills. According to merriam-webster.com, birth control is the practice of preventing unwanted pregnancies; it used all around the world. There are many different contraceptive types that people use to prevent unwanted pregnancies, including, but not limited to, condoms, vaginal rings, sponges, implants, shots, abstinence, and birth control pills. Practicing safe sex should be ready option for all people. Men wear condoms while women take birth control; it is as simpleRead MoreThe Plan B Pill1608 Words   |  6 Pagesand Development in Cairo, women have the right to control the number and timing of their pregnancies. In order to exercise this right, women throughout the world need access to the different types of contraceptives, as well as to safe abortion services. While most contraceptives are used a s preventative measures prior to or during intercourse, some methods can be used within a short time after unprotected intercourse or failed use of birth control, which are usually referred to as emergency contraceptiveRead MoreShould Emergency Contraceptives Be Available Over?1411 Words   |  6 Pagesemergency contraceptives be available over the counter to girls under the age of 18? Plan B or the ‘morning after pill’ as it is sometimes known is an emergency contraceptive that is can prevent a pregnancy if it is taken within 3 days of unprotected sex or if your birth control failed you such as if a condom breaks mid intercourse. The Plan B contain a higher concentrated level of levonorgestrel which is the same hormone found in birth control pills. According to the Plan B website, when taken asRead MorePersuasive Essay On Birth Control1097 Words   |  5 Pagescontraception and how sometimes it’s uneasy to get a hold of. All through time birth control has received different opinions, and several people have tried to ban it altogether or even make it harder to get a hold of. In this essay, the struggles women face while accessing birth control, why it shouldn’t be banned, and the different viewpoints on this subject overall, will be discussed to provide a different perspective on why birth control should be available to all women. Women face many problems while tryingRead More Should the Morning-After Pill be Available Over-the-Counter?1374 Words   |  6 PagesShould the Morning-After Pill be Available Over-the-Counter? Last Tuesday, advisors to the Food and Drug administration voted to make the morning-after pill available over-the-counter (1). The FDA has not yet acted on this recommendation (1). The morning-after pill is the vernacular term for emergency contraception, specifically, two pills with the commercial name, Plan B, which have the ability to inhibit and, depending on ones perspective, possibly to terminate unwanted pregnancies. TheRead MoreThe Effects Of Oral Contraception On Women s Life1188 Words   |  5 Pagesunintended. 72.3% of these unintended births are publically funded. These unintended pregnancies cost $328.7 million a year; of this the federal government pays $266.8 million and Arkansas pays $61.9 million (Guttmacher Institute, 2016c). Summary: Oral contraceptives are accessible over the counter or from a pharmacist in over 100 countries, but at this time only two states in the United States, California and Oregon, have a law that permits women to obtain birth control from either of these sources (Wahlin

Eq Settings Guide free essay sample

This can result in a net cut of the bass frequencies. 200-GHz Boost: To add warmth to vocals or to thicken a guitar sound. Cut: To bring more clarity to vocals or to thin cymbals and higher frequency percussion. Boost or Cut: to control the woody sound of a snare. 400-GHz Boost: To add warmth to toms. Boost or Cut: To applying cut to some of the instruments in the mix to bring more clarity to the bass Nothing the overall mix. GHz-1 KHz Boost: To thicken vocal tracks. At 1 KHz apply boost to add a knock to a bass drum. 1-kHz Boost: To make a piano more aggressive.Applying boost between 1 KHz and KHz will also make guitars and baselines more cutting. Cut: Apply cut between 2 KHz and kHz to smooth a harsh sounding vocal part. General: This frequency range is often used to make instruments stand out in a mix. We will write a custom essay sample on Eq Settings Guide or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3-kHz Boost: For a more plucked sounding bass part. Apply boost at around KHz to add some definition to vocal parts and distorted guitars. Cut: Apply cut at about kHz to remove the hard edge of piercing vocals. Apply cut between KHZ and KHz to dull down some parts in a mix. 6-kHz Boost: To sweeten vocals.The higher he frequency you boost the more airy/breathy the result will be. Also boost to add definition to the sound of acoustic guitars or to add edge to synch sounds or strings or to enhance the sound of a variety of percussion sounds. For example boost this range to: Bring out cymbals. Add ring to a snare. Add edge to a bass drum. 10-kHz Boost: To make vocals more airy or for crisp cymbals and percussion. Also boost this frequency to add sparkle to pads, but only if the frequency is present in the original sound, otherwise you will Just be adding hiss to the recording.

Myth`s Theories Essays - Anthropology Of Religion,

Myth`s Theories There are four basic theories of myth. Those theories are: the rational myth theory, functional myth theory, structural myth theory, and the phsycological myth theory. The rational myth theory states that myths were created to explain natural events and forces. Functional myths are what you call the kinds of myths that were created as a type of social control. The third myth theory is the structural myth theory. This theory says that myths were patterned after human mind and human nature. The phsycological myth theory is the fourth myth theory which states that myths are based on human emotion. The rational myth theory states that myths were made to better understand natural events and forces that occurred in the everyday lives of people. This theory also explains that the gods and goddesses controlled all of these happenings of nature. Examples of this type of myth are creation myths from different cultures. Creation myths explain how man was created and explain what the gods and goddesses used and what actions they took to create humans. These myths also tell what substances were used (if any) in order for man to exist. The existence of man is a natural event but creation myths give other explanations. The functional myth theory talks about how myths were used to teach morality and social behavior. It states that myths told about what types of things should and shouldn't be done, and the consequences for those wrong doings. The functional myth theory also states that myths were created for social control and served the function of insuring stability in a society. A story about a tribe who rebelled against the great serpent, Degei, is a good example of a functional myth. This story is about a tribe who learned many skills from their great serpent god, Degei, and then became Degei's workers and servants. Two chiefs of this tribe were sick of working for him and tried to defeat him; they were too weak for Degei. Instead of winning their freedom, they were killed in a great flood caused by Degei. This myth is trying to say that you should not be lazy because if you are, then you will regret it. Structural myths are said to be myths based on human emotion. These types of myths show the two sides of the human mind; the good side and the bad side. They show the divided self and the duality of human nature. Myths about Hercules show how the human mind can be both good and bad. Hercules did both good and bad things. One of the bad things he did was (in "Jason and the Argonauts") he stole a broach pin from the treasure chamber of the god Talos. This sin caused his friend to be killed. Hercules knew that his friend was killed because of his sin, so to make up for it, he vowed to stay on the island until his friend was found. The phsycological myth theory states how myths are based on human emotion and that they come from the human subconscious mind. Cultures all around the world had similar fears, questions, and wishes which, to them, were unexplainable. That is the reason that phsycological myths were made; and that is why there are archetypes shared between cultures. Archetypes are general forms and characters used by all cultures. Some archetypes found between cultures are having a sky god (Zeus and Oleron),a sea god (Poseidon and Olokun), and an agricultural god (Orisha-Oko and Demeter). These archetypes are examples of how people think alike when it comes to things that are to them mysteries and fears. In conclusion, it appears that man created myths for quite a few reasons. These reasons include explaining the unknown, natural events and forces, to show the duality and pureness of human nature and the human mind, and to help societies maintain order and remain stable. There must be more reasons of exactly why myths should have arisen but that is beyond the extent of this essay.